I run and rebuild paid acquisition programs for consumer and B2B brands — cutting acquisition cost, raising blended efficiency, and giving you a dashboard you'd actually trust in a board meeting.
Before we talk creative or budget, we usually find the same three gaps holding growth back.
Platform-reported ROAS and your actual bank account disagree, and nobody's reconciled why.
Spend goes up when the founder feels good about last week, not when the data says the account can absorb it.
Ads get judged as "winners" or "losers" after two days and thirty impressions — long before the data means anything.
No guesswork, no reinventing the process per client — consistency is what makes the reporting trustworthy.
Full account, tracking, and attribution review — usually surfaces 3–5 fixable leaks in the first week.
Tracking, campaign structure, and measurement plan rebuilt around MER and CAC payback, not vanity metrics.
Structured creative and audience testing with pre-set statistical thresholds before any budget moves.
Budget increases follow a defined pacing model, so growth doesn't come at the cost of efficiency.
Most clients start with an audit, then move into ongoing management once the tracking foundation is solid.
Meta, Google, and TikTok campaign strategy, execution, and optimization — built around your unit economics, not platform benchmarks.
Server-side tagging, conversions API, and a measurement plan that survives iOS updates and cookie deprecation.
A one-time, deep review of your account, tracking, and creative — delivered as a prioritized action plan, not a slide deck.
A sample of accounts I've audited, rebuilt, or scaled over the last year.
A working Google Sheets template — drop in your numbers and it flags where efficiency is leaking, before you spend another dollar on audits.
No spam. One email with the template, occasional notes on what's working in paid media.
"Within a quarter our blended CAC dropped by a third and, for the first time, I actually trusted the dashboard."— Head of Growth, mid-market SaaS company
Most engagements make sense starting around $15K/month in media spend — below that, the fixed cost of proper tracking and testing usually outweighs the benefit.
Audits are one-time engagements. Ongoing management starts with a 90-day period, long enough to rebuild tracking and run a real test cycle, then moves month-to-month.
Primarily Meta and Google, with TikTok for accounts where it's a meaningful share of spend. I don't take on platforms I can't measure properly.
Mostly DTC e-commerce and B2B SaaS, plus a handful of service businesses — happy to talk through fit on the strategy call.
Fifteen minutes, no deck, no pressure — just a straight read on where the budget is leaking and whether we're a fit.
Book a free strategy call